Mash Gang Is Now Available Nationwide at Waitrose & Partners

This is a big one for us. Mash Gang is now available nationwide at Waitrose & Partners. That means people across the UK, 165 stores to be exact, can now pick up our award-winning alcohol-free beers while doing the weekly shop. No special hunt required.

Seeing Mash Gang land in Waitrose feels like a real marker moment. They’re known for quality, care and backing products that genuinely earn their place on the shelf. For us, that’s huge. It means alcohol-free beer that actually delivers on flavour is being put in front of more people than ever, right where everyday decisions get made.

The timing couldn’t be better. As we head into the festive period, Chug and Journey Juice are rolling out to meet new drinkers and old friends alike. Chug brings that crisp, juicy, bold hazy IPA hit that still feels like a proper beer. Journey Juice turns things up with mango and lime, leaning into bright, fruited IPA energy that’s made for sharing, celebrating or just opening another because you can.

This launch isn’t about telling anyone how or when to drink. It’s about giving people better options. Whether you’re pacing yourself, skipping alcohol altogether or just mixing things up, Mash Gang is there for it.

So next time you’re in Waitrose, keep an eye out in the beer aisle, grab a couple of tins and see what we’ve been banging on about. Festive season, sorted. 🍺